Nudge
Episodes
The huge restaurant chains masquerading as independents
This episode of Nudge investigates "shadow restaurants," a practice where major UK chains like Frankie and Benny's and Pizza Hut create fake…
I tested Rory Sutherland’s business advice
Host Casper explores how power laws, rather than normal distributions, drive success in marketing and business.
The worst mistake to make on Dragon’s Den / Shark Tank
Leslie John explores why entrepreneurs who admit weaknesses on Dragon's Den are six times more likely to secure funding than those who stubbornly defend their ideas.
Are metrics controlling your life?
Phil Agnew interviews philosopher C.
The mental tricks used to break the 2-hour marathon
Host Phil Agnew explores the psychological tactics behind Sebastian Sawe’s historic sub-two-hour London Marathon, drawing insights from Alex Hutchinson’s book *Endure*.
How much should you reveal to your co-workers
Harvard professor Leslie John discusses her book *Revealing*, exploring how strategic self-disclosure builds trust and likability.
Katy Milkman: “Here’s how to make exercise fun”
Behavioral scientist Katie Milkman discusses "temptation bundling," a strategy that pairs desired activities with necessary tasks to boost…
Why fear won’t always persuade
Host Phil Agnew interviews climate scientist Jay-Yin Zhao and happiness researcher Liz Dunn about their book, *Leave the Lights On*.
How these two marketers manipulate your music taste
This episode of Nudge investigates how digital marketing agency Chaotic Good manufactures viral success for artists like Geese by using thousands of…