Maximizing ROI in Sales Meetings
Summary
Host Mark Hunter interviews Mark Malchok, co-founder of Brella, on maximizing the ROI of sales meetings. They discuss defining clear goals, starting planning early, and prioritizing human connection over passive content delivery. The episode emphasizes creating memorable, transformative experiences to ensure attendees leave with actionable insights and stronger team bonds.
Topics discussed
Introduction: Maximizing ROI on sales meetings
Defining clear goals and audience outcomes
The danger of late planning and last-minute bookings
Corporate culture and resource allocation for events
Hidden costs: Airlift, lost productivity, and F&B
Creating visual, emotional, and transformative experiences
Prioritizing human connection over passive content
Tying content to memorable moments for retention
Measuring ROI and gathering attendee feedback
Strategic agenda planning and partner involvement
Engagement tactics: Breaks, activities, and pacing
Considering travel fatigue and local culture
About Brella and contact information
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