WHAT IS THE MOST IMPORTANT ACTION THAT NO ONE TALKS ABOUT IN SALES
Topics discussed
The most important sales action: thinking and planning
Why strategic thinking is ignored in modern sales
Sales as a strategy game: The chess analogy
The role of checklists, processes, and personas
Being right vs. being rich in sales
Developing a thought process for deal alternatives
Personal strategy: Ranking top deals for focus
Creativity and depth: A players vs. B players
The value of being an A player in a recession
Thinking as a daily activity
Promotion: Podcasts, YouTube, and the book
Course overview: Start the conversation and close
Handling B and A-minus opportunities
Course components: Content, office hours, and 1-1s
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