BRANDY | Storie di Brand Daily Show
Episodes
L'assurdo omicidio della canapa italiana
Max Corona explores the history of hemp, detailing its decline from a vital global resource to an outlawed crop due to industrial sabotage by Hearst, DuPont, and Harry Anslinger in the 1930s.
L'utopia del villaggio Eni
Host Max Corona explores Corte di Cadore, a 1950s ENI village in the Dolomites designed by Enrico Mattei and architect Edoardo Gelner.
Come lo spritz è diventato il RE dell'aperitivo
This episode explores how the Aperol Spritz became a global phenomenon, tracing its roots from Roman aperitivo culture to its Venetian origins.
Recap di fine estate
Max Corona reviews summer marketing highlights, including "impossible interviews" with Tesla and Che Guevara, and an Apple ad controversy.
Lo spot più importante di sempre | 1984
Max Corona analyzes Apple’s iconic 1984 Super Bowl ad, detailing its creation by Ridley Scott and Chiat/Day to launch the Macintosh against IBM.
Perché i CONCERTI costano così ?
Max Corona explores why concert tickets are so expensive despite music streaming being nearly free.
Il turismo è la rovina dell'Italia?
Max Corona critiques Italy's over-reliance on tourism, arguing it transforms cities like Venice and Florence into theme parks that prioritize visitors over residents.
Perché ci sono sempre gli stessi dessert?
Max Corona explains why restaurant dessert menus are so uniform, citing low profit margins and high operational costs for specialized pastry skills.
Mestieri che non esistono più
Max Corona explores obsolete professions like knocker-uppers, cigar factory readers, and question bureau clerks to illustrate how technology reshapes the workforce.
MILKA e il suo difetto di grande successo
Host Max Corona analyzes Milka’s “The Last Square” campaign, where chocolate bars intentionally lacked one piece.
Che fine ha fatto GROUPON?
Max Corona explores the rise and fall of Groupon, tracing its origins from a social activism platform to a discount giant that peaked at a $13 billion valuation in 2011.
Il fenomeno Theory
This episode analyzes Theory Holding, a company founded by Alex Theory that combines low-cost gyms, food products, and high-ticket online courses.
Perché in Italia i thriller si chiamano “gialli”
Max Corone explores why Italy uniquely calls detective novels "gialli" (yellows).
La MIRACOLOSA storia del latte in polvere
Max Corona explores the history of infant formula, tracing its origins to Justus von Liebig and Henry Nestlé, who developed early substitutes to combat high infant mortality.
Grappa Bocchino: SEMPRE PIÙ IN ALTO
This episode recounts the incredible true story of Mike Buongiorno, the iconic Italian Grappa Bocchino spokesperson.
La triste storia del Braille
This episode explores the history of Braille, inspired by feedback from blind listeners who appreciate the podcast’s audio-only format.
Ulisse saprebbe usare booking? Interviste impossibili #3
Max Corona ospita Ulisse in un’“intervista impossibile” per smascherare le trappole del neuromarketing nei viaggi.