Marcelo Diaco, art director of Case Lúdico, discusses the creation of Brazil’s admired interactive exhibitions. He details technical challenges, such as using RGB lighting for an Alice in Wonderland exhibit and the logistical nightmare of dismantling shows. Diaco shares how social media feedback fuels the team and recounts a transformative immersive experience at New York’s Tenement Museum. He also previews his upcoming project on music in cinema.