The original working titles for some of the world's best-known brands
Summary
In this episode, the hosts explore the art of corporate renaming through a quiz featuring famous brands like Google, Amazon, and Nike. They discuss the origins of these names, including Google’s initial moniker "Backrub" and Amazon’s near-miss with "Cadabra." The conversation also highlights the pitfalls of naming, illustrated by a guest’s failed attempts to name TV networks, before jokingly proposing a rebranding process for their own podcast.
Topics discussed
Announcing the new live show 'Hard Stop'
Ticket pre-sale details and email signup
Listener reactions and sponsor read
Introduction to the naming and renaming topic
The story behind naming Foxtel's Presto
Naming a second TV brand and the CEO's choice
Sponsor segment for Citizens Bank
Quiz: Guessing the original name of Google
Quiz: The origin of the name Amazon
Sponsor segments for Google and ShipStation
Quiz: The etymology of the name Pepsi
Quiz: The history of IBM's name
Discussion on KFC and Facebook rebranding
Quiz: The origin of the name Nike
Debunking the Nike 'dream' brand story
Joke about renaming Wankonomics
Final sponsor read for Google Workspace
Closing sponsor read for ShipStation
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