Voice Marketing with Emily Binder Voice Marketing with Emily Binder

Nobody is Quietly Anything: The AI Writing Tells to Retire (Free Claude .md File Inside)

Jul 15, 2026 · 9m

Summary

Emily Binder argues that AI lacks consciousness and should never make management decisions, citing a 1979 IBM manual on human accountability. She identifies common AI writing tells, such as the word "quietly" and overused phrases, that weaken marketing copy. To help listeners avoid these robotic patterns, she shares a free list of banned words and rules at emilybinder.com/AI-rules. The episode concludes with a personal reflection on life transitions and Jungian psychology.

Topics discussed

IBM's 1979 rule: Computers must not make management decisions AI lacks consciousness and is just a probability machine Why AI should not decide brand voice or marketing strategy The 'quietly' hallmark: A weak AI writing crutch Solution: Emily Bender's AI Rules for Claude projects Banned words: Quietly, seamlessly, leverage, robust, etc. Banned phrases: 'Here's the deal', 'peel back the layers' Punctuation tips: Limit em-dashes and write for 9th grade Call to action: Subscribe and comment on Spotify Wolf Woman, Jungian psychology, and life transitions
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