Upgrade Upgrade

641: A Fashion Chimney

Oct 13, 2026 · 1h 40m

Summary

Mike Hurley and Jason Snell discuss Apple’s new HomeView smart display, analyzing its design, facial recognition features, and unique use of CarPlay for third-party media apps. They also address listener questions about product embargoes and trend forecasting, while noting Tim Cook’s recent partnership with the King of England. The episode concludes with details on John Ternus’s upcoming first earnings call as CEO.

Topics discussed

Intro, calendar changes, and new Apple product announcements Snow Talk: Feedback forms and embargo etiquette Apple's product culture and the 'Design in California' series Product grids, stylus context, and fashion trend forecasting Book recommendations: Pattern Recognition and brand allergies John Ternus's first earnings call and Upgrade's future Sponsor: FitBod personalized workout programs HomeView hardware design, colors, and professional installation HomeView features: Siri AI, privacy, and pre-briefing HomeView app ecosystem and CarPlay integration Siri AI readiness, discoverability, and display faces HomeView audio, Safari, and photo gallery features HomeView launch date and the Siri AI delay backstory Sponsor: Notion AI workspace for teams New HomeKit accessories: cameras, locks, and thermostats Apple TV 4K update: Siri AI, remote, and pricing Apple TV strategy, soundbar specs, and chip requirements Product naming, HomePod Mini exclusion, and software red flags Software maturity, Google Books comparison, and final thoughts Design in California: Origins of the iPod series Upcoming hardware: M5 MacBook Pro, iPad mini, and iMac Six Colors logo throwback and Apple rainbow brand guidelines Book rating systems: Goodreads vs. Amazon decimals
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