Upgrade Upgrade

637: My Job Is to Eat the Marshmallow

Sep 14, 2026 · 1h 38m

Summary

Hosts Mike Hurley and Jason Snow celebrate the 12th anniversary of the Upgrade podcast while discussing Apple's upcoming product roadmap, including potential late-year announcements for the MacBook Pro and HomePod. They analyze reports of Apple redesigning its retail stores to prioritize the Genius Bar and online pickup, effectively reversing decisions made during the Angela Ahrendts era. The episode also features a deep dive into the iPhone Duo, with the hosts expressing excitement over the new hardware and software integration while noting the challenges developers face with the new inter…

Topics discussed

Intro, sponsors, and birthday greetings Discussion on the new Macintosh screensaver Saint Jude fundraising update and appeal Speculating on upcoming Apple hardware and events Reactions to the folding iPhone Duo reveal Apple Store redesign and retail strategy Ron Johnson's book and Apple retail history Fitbod sponsorship segment iPhone Duo design and hardware impressions Concerns about iPhone Duo software and developer workload Hands-on experiences and content capture with the Duo John Ternus interviews and Apple's product philosophy Transitional dynamics between Cook and Ternus The 'Marshmallow' strategy for early adopters RevenueCat sponsorship segment Review of macOS 27, iOS 27, and Siri AI performance Critique of Siri AI regressions on Apple Watch macOS Golden Gate visual and productivity changes Testing AI features: Image generation and extensions Siri AI as a memory enhancement and third-party apps Notion sponsorship segment Listener questions on iPhone Duo features and market Outro and feedback submission
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