Pants are on Fire: When Customers Lie to Marketers
Summary
Host Terry O'Reilly explores why consumers lie in surveys and focus groups, contrasting this with the honesty revealed through Google search data. He discusses how marketers use hypnosis to bypass social filters and uncover true emotional responses to brands. The episode also highlights how big data, from loan applications to hurricane preparedness, often predicts behavior more accurately than traditional polling.
Topics discussed
Intro and Advertisements
Abraham Lincoln's Wrestling History
The Prevalence of Lying in Surveys
Why People Lie to Marketers
Google Searches Reveal Hidden Truths
Netflix Data and Loan Application Words
Misleading Polls and Election Predictions
Obama Campaign Testing and Loan Defaults
Google Flu Trends and Hurricane Pop-Tarts
Using Hypnosis in Market Research
Conclusion and Credits
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