Creativity is the Most Powerful Business Tool: Canadian Marketing Awards 2026
Summary
Terry O'Reilly discusses the horror film Good Boy, starring a dog who won an acting award over human actors. He then highlights creative Canadian ad campaigns, including Volvo’s seatbelt tribute, IKEA’s cheeky “You Up” mattress ads, and a penguin protest against tariffs. The episode also covers Volkswagen’s movie scavenger hunt and the Terry Fox Foundation’s emotional “Finish It” campaign, which drove record donations.
Topics discussed
Intro, sponsor ads, and opening skits
Indy the dog wins Best Actor award for horror film
Volvo campaign: Safety innovation in every car
IKEA mattress campaign: 'You up?' DMs and billboards
Penguins protest tariffs with live-streamed march
VW ID Buzz: Social scavenger hunt for movie cameos
Terry Fox Foundation: 'Finish It' campaign film
Conclusion, credits, and final sponsor ads
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