Cheeky Advertising
Summary
Host Terry O'Reilly explores the art of "cheeky" advertising, where brands use bold, subversive, or rude humor to capture attention. He shares stories ranging from Carl Weathers’ cocky audition for Rocky to campaigns by Miller Lite, Heinz, and Dole that defied convention. The episode also highlights risky ads from Swoop Airlines and Term Provider, illustrating how pushing boundaries can generate massive media impressions or backfire.
Listen ad-free on Castria