322. Rachel Mansfield: From Food Blogger to Raising $3M & Selling in 2,000+ Target Stores
Summary
Rachel Mansfield, co-CEO of Kadoots, shares her journey from being fired to building a successful food brand and venture fund. She discusses monetizing her blog through brand deals and affiliate sales, the high costs of publishing cookbooks, and launching her venture fund, Great Shit Ventures. The episode covers the rigorous R&D process for Kadoots, securing a nationwide Target deal, and balancing entrepreneurship with family life.
Topics discussed
Rachel's firing and rapid rise to surpassing her old salary
Monetizing Instagram early: SEO, brand deals, and affiliate income
The hidden costs of publishing a cookbook and food styling
Husband quits finance job to join Rachel's business venture
Differentiating in a saturated food space and personal branding
Dream career, travel habits, and affiliate marketing insights
Building a personal portfolio and launching a venture fund
Creating Kadoots: 3-year R&D, Target launch, and D2C strategy
Retailer costs, influencer marketing, and recipe analytics
Cooking tips, book tour, and final trading secret: diversify income
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