Today with David McCullagh Today with David McCullagh

Dumpster diving

Nov 10, 2026 · 9m

Summary

This episode explores the rising trend of dumpster diving, driven by the cost of living crisis and normalized by social media influencers. Guest Adam Maguire explains how the fast fashion model and retail waste economics create a lucrative market for discarded goods, while highlighting the legal and practical barriers in Ireland compared to the US and UK. The discussion also covers corporate strategies, such as destroying unsold luxury stock, that inadvertently fuel this practice.

Topics discussed

Introduction to dumpster diving and TikTok trends Clip: First-hand experience of dumpster diving at TJ Maxx Reasons for the rise in popularity: cost of living and legal ambiguity Social media influencers and the fading stigma of the practice The reality behind the influencer highlight reels Economics of resale: Vinted, Depop, and viability as a career Legal barriers in Ireland: Waste Management Act and trespassing Retail waste economics: why good items are dumped Fast fashion's role in mass product disposal European waste rules and the scale of unsold stock Business calculations: cost of disposal vs. processing waste The cycle of seasonal retail goods and immediate dumping Luxury brands, refusal to discount, and high-value targets Brand countermeasures: destroying stock to prevent theft New EU rules on stock destruction and closing remarks
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