Today with David McCullagh Today with David McCullagh

As Tom Cruise's Digger flops - we look at Box office Movie bombs

Oct 8, 2026 · 8m

Summary

David McCullagh and Cinemile hosts Cathy Cullen and Dave Corkery analyze the box office failure of Tom Cruise’s new film, Digger, debating its mixed reviews and marketing missteps. They argue the movie is an underrated masterpiece that will likely find a second life on home video, similar to other initial flops like The Thing, Blade Runner, and The Wizard of Oz that eventually became cultural classics.

Topics discussed

Tom Cruise's Digger box office disaster Marketing issues and Tom Cruise's non-franchise role The impact of the massive budget on recoupment Guests' positive reaction to the film's quality Mismatch between marketing and the film's actual content Historical significance of the flop and financial losses The Shawshank Redemption's initial failure and VHS success The Thing: A summer flop that found life on TV Blade Runner's initial loss and rise to classic status The Wizard of Oz's commercial failure and cultural legacy Closing remarks and thanks to guests
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