Today in Focus Today in Focus

Are the Tories back?

Oct 22, 2026 · 25m

Summary

This episode examines Kemi Baden-Ock’s efforts to revive the Conservative Party after a historic electoral defeat, exploring her shift from personal attacks to an economic platform aimed at reclaiming the right. Guardian correspondent Elita Adu discusses Baden-Ock’s rising popularity, including viral endorsements from US celebrities, and her strategy to distance the Tories from Reform UK.

Topics discussed

Intro and Stamps.com ad The rise of the 'Kemi bounce' and Tory recovery Assessing the scale of the 2024 Conservative defeat Kemi's shift from personal attacks to economic rhetoric The turning point: Attacking Rachel Reeves' budget Representation of Black and Brown MPs in UK politics Polling shifts and celebrity endorsements (Nicki Minaj) Pivoting to economic policy and the 'Waitrose woman' Identity politics and distancing from Reform UK Quo and Stamps.com ads Recent by-election losses and local election struggles Controversy over appointing a former neo-Nazi Challenges ahead for the upcoming budget attack Outro and credits Stamps.com ad
Listen ad-free on Castria