Going broke on wellness
Aug 2, 2026 ยท 30m
Topics discussed
Sponsorships: Fetch Pet Insurance and Odoo
Intro: The wellness era and cold plunge teaser
Defining wellness: Influencers, health, and luxury
Tour of Kuya Wellness: Saunas, IVs, and float tanks
Clientele profile: Young, wealthy, and seeking relaxation
Producer's experience: Cold plunge, sauna, and float tank
Sponsorships: Mint Mobile and Fetch Pet Insurance
History: John Harvey Kellogg and biologic living
History: Bernard McFadden and early wellness influencers
History: The Flexner Report and the term 'wellness'
Sponsorships: ShipStation and Odoo
Interview: Amy LaRocca on wellness as a luxury good
Interview: The 'well woman' ideal and basic health needs
Interview: Hypocrisies, supplements, and the pressure to be well
Outro: Series recap and listener call-in
Sponsorship: Odoo
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