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Going broke on wellness

Aug 2, 2026 · 30m

Summary

This episode of *Explain It To Me* explores the modern wellness industry, featuring producer Hadi Mawagdi’s experience at a luxury wellness club in Austin. The show traces the historical roots of wellness culture to early 20th-century figures like John Harvey Kellogg and Bernard McFadden, while journalist Amy LaRocca argues that wellness has become a luxury good marketed primarily to affluent demographics. Ultimately, the episode questions whether expensive trends offer real health benefits or simply capitalize on consumer anxiety.

Topics discussed

Sponsorships: Fetch Pet Insurance and Odoo Intro: The wellness era and cold plunge teaser Defining wellness: Influencers, health, and luxury Tour of Kuya Wellness: Saunas, IVs, and float tanks Clientele profile: Young, wealthy, and seeking relaxation Producer's experience: Cold plunge, sauna, and float tank Sponsorships: Mint Mobile and Fetch Pet Insurance History: John Harvey Kellogg and biologic living History: Bernard McFadden and early wellness influencers History: The Flexner Report and the term 'wellness' Sponsorships: ShipStation and Odoo Interview: Amy LaRocca on wellness as a luxury good Interview: The 'well woman' ideal and basic health needs Interview: Hypocrisies, supplements, and the pressure to be well Outro: Series recap and listener call-in Sponsorship: Odoo
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