This Week in Startups This Week in Startups

How Bespoke faked AI until it actually worked (w/ Akemi Tsunagawa) | E2320

Aug 3, 2026 · 1h 2m

Summary

Host Arunachalam Ramamurthy interviews Akimi Soagula, founder of Bespoke, about her three ventures addressing Japan’s labor shortages and tourism boom. They discuss her multilingual chatbot, BeBot; BeTrained, which uses smart glasses for vocational training; and a robotics startup automating industrial inspections. The episode highlights customer-centric product development and achieving profitability through government contracts.

Topics discussed

Introduction and guest Akimi So BeBot: Multilingual chatbot for tourists Tourism boom and cultural friction in Japan Japan's labor shortage and immigration BeTrained: AR training for foreign workers Robotics for industrial inspection Funding and buying failing factories AI tools and digital CEO assistants
Listen ad-free on Castria