Has the U.S. Finally Fallen in Love with Soccer?
Summary
Host John Aranda interviews U.S. Soccer CEO JT Batson about capitalizing on the Men's World Cup success to launch an "American soccer movement." They discuss expanding youth access through school partnerships, reducing costs, and the critical role of MLS in developing talent. Batson also addresses the upcoming Women's World Cup and the strategic importance of investing in the sport's long-term infrastructure.
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