The Varsity The Varsity

Has the U.S. Finally Fallen in Love with Soccer?

Jul 22, 2026 · 43m

Summary

Host John Aranda interviews U.S. Soccer CEO JT Batson about capitalizing on the Men's World Cup success to launch an "American soccer movement." They discuss expanding youth access through school partnerships, reducing costs, and the critical role of MLS in developing talent. Batson also addresses the upcoming Women's World Cup and the strategic importance of investing in the sport's long-term infrastructure.

Topics discussed

Sponsors and introduction MLS commissioner search and league outlook JT Batson joins: World Cup success Addressing pre-tournament skepticism Memorable World Cup moments Leveraging momentum for growth Current state of U.S. soccer Expanding youth access and fields Sponsor break: UnitedHealthcare U.S. Soccer's role as a convener Youth soccer costs and pathways Corporate and philanthropic investment Importance of MLS success Timetable for national team progress Youth development and global competition Men's vs. women's team strategies Sponsor breaks: Wayfair and Mercury 2027 Women's World Cup legacy National team program structures Coaching succession planning Outro and final sponsor
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