The Town with Matthew Belloni The Town with Matthew Belloni

2026 Emmys Instant Reactions: Is Apple Really the New HBO? What Happened to Netflix?

Sep 15, 2026 · 37m

Summary

Hosts Matt Belloni and Craig Holsbeck discuss the 2024 Emmys with guest Lucas Shaw, analyzing Apple TV+'s record-breaking win for "Widow's Bay" and the narrative that it is now rivaling HBO. They debate whether Apple's success signals a shift in prestige television or if HBO remains the dominant force, while also assessing Netflix's and Disney's award strategies. The episode concludes with a Toronto International Film Festival recap, where the hosts predict "I Play Rocky" will win the People's Choice Award and secure a Best Picture nomination.

Topics discussed

Sponsors: Petivity Cat Feeder and Carvana Emmy Awards Recap: Winners and Key Moments Intro and Food Reviews from Emmy Parties Is Apple TV the New HBO? Streaming Prestige Shift HBO's Strategy: IP, Mainstream Appeal, and Awards Netflix's Emmy Performance and Content Priorities Disney and FX: The Struggle for Prestige Ryan Murphy, FX Brand, and Future Contenders Sponsors: SAP, Valentino, and Wells Fargo Origin of Widow's Bay and Apple's Risk-Taking Apple's Rising Status in Hollywood Show Host, Jokes, and Celebrity Sightings Craig's Injury and Party Anecdotes Toronto Film Festival Experience and People's Choice Predicting the People's Choice Award Winner
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