The Square Ball: Leeds United Podcast The Square Ball: Leeds United Podcast

Computer Says Pay More | The Square Ball

Oct 15, 2026 · 34m

Summary

The Square Ball podcast debates the fallout from Per Mertesacker’s comments on AI dynamic pricing at Leeds United, with hosts criticizing the potential for algorithmic ticket inflation and fan alienation. They review the team’s performance against Arsenal, highlighting James Justin’s standout display and the controversial refereeing decisions. The episode also celebrates the women’s team’s ten-game winning streak and the U21s’ strong form, while discussing broader Premier League trends like manager instability and the aging league.

Topics discussed

Intro and sponsor reads Show intro and agenda setting Dynamic pricing reports and initial reactions Criticism of algorithmic ticket pricing Fan fairness and season ticket comparisons Bot activity and World Cup pricing parallels The fan bargain and price acceptance Marketing Leeds atmosphere vs. alienating fans Venture capital ownership and fan culture Bielsa quotes and football belonging to fans Long-term impact on working-class fans Ticket touting and resale economics Leeds' dominant form and youth prospects Youth development and loan strategies League standings and international break Sunderland and Terence's European results Sponsor break Hero and villain segment introduction Fan submissions and player ratings Joe Cole criticism and substitution rules Brendan Aronson and Tyler Roberts debate Ken Bates Villain of the Week discussion Gitano Baradi Hero of the Week: James Justin Other heroes and Frank Lampard praise Outro and upcoming interview tease Sponsor read Apollo ad
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