Computer Says Pay More | The Square Ball
Oct 15, 2026 · 34m
Summary
The Square Ball podcast debates the fallout from Per Mertesacker’s comments on AI dynamic pricing at Leeds United, with hosts criticizing the potential for algorithmic ticket inflation and fan alienation. They review the team’s performance against Arsenal, highlighting James Justin’s standout display and the controversial refereeing decisions. The episode also celebrates the women’s team’s ten-game winning streak and the U21s’ strong form, while discussing broader Premier League trends like manager instability and the aging league.
Topics discussed
Intro and sponsor reads
Show intro and agenda setting
Dynamic pricing reports and initial reactions
Criticism of algorithmic ticket pricing
Fan fairness and season ticket comparisons
Bot activity and World Cup pricing parallels
The fan bargain and price acceptance
Marketing Leeds atmosphere vs. alienating fans
Venture capital ownership and fan culture
Bielsa quotes and football belonging to fans
Long-term impact on working-class fans
Ticket touting and resale economics
Leeds' dominant form and youth prospects
Youth development and loan strategies
League standings and international break
Sunderland and Terence's European results
Sponsor break
Hero and villain segment introduction
Fan submissions and player ratings
Joe Cole criticism and substitution rules
Brendan Aronson and Tyler Roberts debate
Ken Bates Villain of the Week discussion
Gitano Baradi Hero of the Week: James Justin
Other heroes and Frank Lampard praise
Outro and upcoming interview tease
Sponsor read
Apollo ad
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