This episode profiles self-help guru James Arthur Ray, whose charismatic seminars promised enlightenment and wealth to thousands of followers. It focuses on Ginny Brown, a clinical social worker who attended a seminar with her daughter, Kirby, noting Ray’s intense but ethically questionable methods. The narrative culminates in tragedy when Kirby attends Ray’s exclusive "Spiritual Warrior" retreat in Sedona, spending her life savings, only for her mother to receive a devastating phone call from police days later.