The Slow Newscast The Slow Newscast

We call her Emma

Jul 7, 2026 · 43m

Summary

Host Basha Cummings introduces "We Call Her Emma," a new series by Chloe Hajimathayou investigating Asma al-Assad’s transformation from a London banker to Syria’s First Lady. The episode explores her curated public image, including a controversial Vogue profile, and interviews a former PR agent who managed dictators' reputations. It also features insights from childhood friends and relatives in Acton, questioning whether Asma was a willing enabler of the regime’s atrocities or a powerless figurehead.

Topics discussed

Intro ads for Acast and Counter Crisis podcast Basha Cummings introduces 'We Call Her Emma' series Phil Elwood's PR work for Gaddafi's sons in Las Vegas The Vogue photo op and Asma's image as a reformer Arab Spring, regime brutality, and Asma's complicity Episode 1 trailer: The Girl from Acton Asma's childhood in London and family background School years, friendship, and the name 'Emma' Meeting Bashar and the political marriage calculation Bashar's personality and Asma's attraction to him Leaving J.P. Morgan for Syria and becoming First Lady Series credits, Counter Crisis promo, and Acast ad
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