The Sideload: A 9to5Google Podcast The Sideload: A 9to5Google Podcast

The Fate of OnePlus with Nick Sutrich

Apr 27, 2026 · 1h 0m

Summary

Host Will Saddleberg and guest Nick Sutrick discuss OnePlus’s potential decline, citing market exits in Europe and struggles in North America due to lost brand identity and carrier issues. They reflect on the brand’s enthusiast roots versus its current state as an Oppo subsidiary, debating the value of fast charging and software updates. The conversation also touches on the broader shift of smartphones from moddable toys to essential, stable appliances.

Topics discussed

Intro and NordVPN sponsorship OnePlus business struggles and market exit rumors Host's history with OnePlus and brand identity loss Review of OnePlus 12, 13, and fast charging benefits Oppo consolidation and the future of OnePlus in NA Software update expectations and consumer apathy Decline of custom ROMs and enthusiast culture OnePlus Open Canvas multitasking vs competitors Market stagnation and hardware cost increases Outro and upcoming episodes
Listen ad-free on Castria