If Everything's Important, Nothing's Important with Clicks
Summary
Will Saddleberg and Daniel Bader interview Kevin and Jeff from Clicks to discuss the upcoming Communicator smartphone. The conversation covers the device's evolution from a secondary gadget to a primary communication tool, including spec upgrades like increased RAM and battery life. The hosts also explore the challenges of building hardware in 2026, such as supply chain issues and the strategic decision to build in public. Finally, they address the ecosystem surrounding the phone, including new eSIM plans and accessory partnerships with D Brand.
Topics discussed
Intro and sponsor: NordVPN
Preamble: Fire Emblem and hardware news
Context: Clicks' niche focus and authenticity
Announcement: Ecosystem, warranty, and primary device goal
Target audience: Work, travel, and dual-device users
Building in 2026: Supply chain and spec challenges
Pricing strategy and the 'build in public' approach
Community feedback: Debrand case collaboration
Connectivity: Clicks Mobile plans and multi-device support
Digital minimalism: Focus, contacts, and time management
Design rationale: Optimal form factor vs. slider
AI strategy: On-device features and the Prompt Key
Nostalgia vs. new users: Younger audience adoption
Notification system: Signal light and priority groups
Outro: Pre-order details and show plugs
Listen ad-free on Castria