The School of Greatness The School of Greatness

Why No Is More Powerful Than Yes | Chris Voss

Aug 14, 2026 · 1h 36m

Summary

Lewis Howes interviews Chris Voss, author of *Never Split the Difference*, on mastering negotiation through empathy and curiosity. Voss debunks the "seduction of yes," arguing that "no" provides safety and triggers problem-solving, while "yes" is often fake. He shares tactics like calibrated "how" questions and the power of paraphrasing, illustrated by a Shark Tank example. The discussion also covers building confidence by connecting with people and avoiding common mistakes like extreme anchoring or asking for extras after a deal is closed.

Topics discussed

Sponsors and Introduction The Black Swan Method and Empathy in Negotiation Calibrated Questions and the Power of No Why Yes is Not Success and Avoiding Yes Momentum Respecting Time and Building Rapport Active Listening and Curiosity as Strengths Hotel Upgrade Negotiation Strategy Handling Early Check-Outs and Social Proof Price Anchoring and Ethical Negotiation Negotiating Discounts and the Annoyance Tax Using Vibe and Reads in Interactions TSA Negotiations and Small Wins Hostage Negotiation Stories and Team Hiring Remote Work Dynamics and Identifying Toxic Hires High-Risk Customer Indicators and Business Moves Community Relations, Gentlemen's Code, and Outro
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