Why OpenAI Bought a Podcast — with TBPN’s John Coogan and Jordi Hays
Jul 9, 2026 · 1h 1m
Summary
Scott Galloway interviews TBPN creators John Coogan and Jordy Hayes, who were acquired by OpenAI for hundreds of millions. They discuss their rapid growth, unique ad-supported business model, and strategy of treating the podcast like a startup. The conversation also covers OpenAI’s marketing needs, Meta’s potential gambling features, and the upcoming IPO of Fending Spoons.
Topics discussed
Sponsors and Episode 404 Intro
TBPN Acquisition by OpenAI Overview
Origins of The Benchmark Podcast Network
Hosts' Backgrounds and Previous Ventures
Sponsors: LinkedIn and GogeViti
Sponsor: Verizon Business
TBPN Business Model and Advertising Strategy
OpenAI Acquisition and AI Industry Dynamics
Analysis of Snap Inc. and Evan Spiegel
Sponsors: Combinator, Comcast, Superhuman
SoftBank's Investment Strategy and Masayoshi Son
Personal Life, Family, and Closing Thoughts
Outro and Final Sponsor Messages
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