The Price of Football The Price of Football

Interview: Neil Doncaster, SPFL chief executive

Oct 9, 2026 · 55m

Summary

Neil Doncaster, CEO of the Scottish Professional Football League, discusses the league's record-breaking financial results and its strategy for balancing commercial growth with fan attendance. The conversation covers the impact of the Manchester City case on global football governance, the ongoing conflict between UEFA and FIFA, and the value of dramatic title races to the league's brand. Doncaster also addresses the distribution model for club revenues, the role of multi-club ownership, and the league's efforts to reform alcohol policies and improve fan safety.

Topics discussed

Sponsorship ads and introduction Interview day banter and context Discussion on the Manchester City case UEFA vs FIFA conflict and competition law SPFL financial results and efficiency Broadcasting strategy and international markets Value of last season's dramatic finish TV deal valuation and live game strategy Streaming options and historical context Revenue distribution model across tiers Overseas investment in Scottish clubs Defining good ownership and Delia Smith tribute Financial sustainability and owner support European coefficients and alcohol pilots Away fan ban and governance criticism Voting thresholds and fan consultation CEO notice period and remuneration Pyramid structure and final day disorder Access to SPFL and Edinburgh's growth Closing remarks and sponsorships
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