How to Break the Internet (and Win Campaigns), With Alex Bruesewitz
Summary
Alex Brusowitz, the 29-year-old social media strategist behind Trump’s 2024 win, discusses how the MAGA movement leverages TikTok, Instagram, and podcasts to reach young voters. He explains why authentic, low-production "behind-the-scenes" content outperforms polished media and advises candidates to avoid forced social media engagement. The episode also covers the risks of AI-generated ads, the shifting relationship between the White House and podcasters, and the growing frustration among young men regarding economic issues and political apathy heading into 2028.
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