After the Reform scandal - does anyone still trust pollsters?
Summary
This episode examines the fallout from the JLL Partners scandal, where a pollster allegedly concealed Reform UK’s funding for favorable results, sparking a broader debate on public trust in polling. Hosts John and Matis discuss the ethical implications of "polling to show" versus genuine research, featuring guest Luke Trill from More in Common. Trill explains the technical challenges of modern surveying, including AI bot risks, sample bias, and the critical role of focus groups in understanding voter nuance. The discussion also covers the dangers of treating polls as predictive GPS rather t…
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