Ben Shanahan, campaign manager for David Morales, discusses the strategy behind the progressive’s upset mayoral victory in Providence, Rhode Island. He explains how the team targeted young renters and new voters by focusing on housing affordability and leveraging Instagram to build momentum. Shanahan emphasizes the importance of message discipline and demonstrating a candidate’s work ethic to overcome a well-funded incumbent. The episode also previews a follow-up conversation with field organizer Jen Steinfeld on movement building.
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