How to Stop Being Overlooked & Start Getting What You Want With Top Business School Professor
Summary
Mel Robbins interviews Emory business professor Marina Cooley on the art of "amplifying" yourself to overcome fear and rejection. Cooley shares her journey from failed entrepreneur to Coca-Cola executive and shares research on how men and women advance differently. She teaches practical tactics for building a portable reputation, making ideas "sticky," and strategically communicating achievements to get noticed, promoted, and paid more in the attention economy.
Topics discussed
Introduction: The fear of putting yourself out there
Sponsor segments: Vistaprint, Aruba, and Mrs. Meyer's
Guest introduction: Professor Marina Cooley's background
Marina's career journey: Consulting, nut butter, and failure
Breaking into marketing: Networking and balancing family
The attention economy and the need for sticky ideas
The 'Go Viral' classroom experiment and student results
Overcoming cringe: Social rejection and the fear of being ignored
Mel's personal story: Believing no one would attend her events
Sponsor segments: Buick, iXL, and Quince
Research on gender differences in salary negotiation and promotion
Strategic visibility: Laddering up to important projects
Building a portable reputation and optimizing LinkedIn
The power of asking: How to get advice from mentors and peers
Sponsor segments: Delta, Walmart Pharmacy, and Ollie
Tactical tips: Camera on, meeting prep, and office presence
Introvert strategies: Using notes and research to contribute
Essential skills: Critical thinking and networking for job seekers
The future of work: AI, attention spans, and defining your life
Conclusion: Duty vs. hobby and final thoughts
Outro, legal disclaimer, and final sponsor reads
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