How to Get More Out of Life: Make More Money & Build Something That Matters with Seth Godin
Topics discussed
Introduction and sponsor reads
Welcome and guest introduction
Defining your role: Traffic vs. Driver
The core questions: Who's it for? What's it for?
Niche examples: Realtors, truck drivers, and hairdressers
The granola business: Hobby vs. Enterprise
Finding purpose and the joy of small-scale impact
Sponsor break and transition
Freelancer vs. Entrepreneur: Building institutions
Personal branding and making promises
Dealing with bad bosses and toxic environments
Marketing myths and the danger of vanity metrics
Managing feedback and ignoring irrelevant criticism
Sponsor break and transition
Making good decisions vs. good outcomes
Choosing your clients and guarding your time
On the business vs. In the business
Processing feedback and dancing with fear
Don't let a business ruin your hobby
When to quit: The Dip and the long game
The three-page plan and overcoming perfectionism
Parting words and conclusion
Outtakes and final sponsor reads
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