The Journal. The Journal.

How Beef Got So Expensive

Jun 10, 2026

Summary

This episode explores why beef prices are skyrocketing, driven by a historic shortage of cattle following pandemic disruptions and droughts. While ranchers enjoy record profits, meatpackers face massive losses and plant closures, forcing consumers to pay premium prices for steaks. The segment examines the complex supply chain dynamics, from high-stakes bull auctions to political debates on imports, concluding that beef is becoming a luxury item with no immediate relief in sight.

Topics discussed

Introduction: The era of the $100 steak Sponsors: Harvey AI and Optum Cattle auctions and shrinking herds Pandemic and drought impact on ranchers Ranchers' record profits and recovery Meatpackers and restaurants suffer losses Consumer demand remains high despite prices Political efforts to lower beef prices Barriers to increasing herd sizes Conclusion: Beef as a luxury item
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