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Why iPhones Will Probably Get Even More Expensive

Jun 22, 2026 · 17m

Summary

Apple CEO Tim Cook warns of significant iPhone price hikes due to surging memory and storage chip costs driven by AI demand. This supply crunch forces Apple to pay quadruple for components, reversing decades of falling tech prices. While competitors struggle, Apple may gain market share, but consumers face higher costs across all electronics.

Topics discussed

Tim Cook warns of upcoming Apple price hikes Show intro and sponsor message Memory and storage costs quadruple for new iPhones AI demand drives chip shortage and price spikes Chip supply constraints and potential China policy changes Apple's high profit margins on storage upsells Why storage needs are growing and Apple's upsell strategy How chip costs hurt Android competitors more than Apple Rising costs affect all consumer electronics, reversing Moore's Law Future outlook on chip prices and episode conclusion
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