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Can't Get an IMAX Ticket? That's Kind of the Point.

Jul 23, 2026 · 25m

Summary

Ryan Knudsen interviews IMAX CEO Rich Gelfand about the company’s evolution from a niche museum technology to a Hollywood powerhouse. They discuss Christopher Nolan’s new film, The Odyssey, which was shot entirely on rare 70mm IMAX cameras, highlighting the technical challenges and limited screen availability. Gelfand explains how IMAX maintains its premium brand value against competitors and explores future growth strategies, including potential sales and expansion in markets like India.

Topics discussed

The Odyssey and IMAX 70mm film technology Show introduction and sponsor messages Rich Gelfand's origin story and acquisition of IMAX Transforming IMAX for Hollywood and the Avatar breakthrough Christopher Nolan's partnership and shooting The Odyssey Economics of 70mm screens and movie selection strategy Sponsor messages Competitors like Dolby Cinema and Infinity Vision IMAX growth strategy and consumer demand Sale rumors, future expansion, and closing remarks
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