How A24 Keeps Making Hit Films
Summary
Host Ryan Knudsen and guest Ben Fritz discuss the unprecedented secrecy and marketing strategy behind the A24 documentary *You Can See Everything*, which follows disgraced Theranos founder Elizabeth Holmes. The conversation explores how A24 has reinvented the independent film industry by leveraging social media to build a powerful brand that resonates with younger audiences. The episode also covers A24’s business model, its expansion into television and fashion, and the challenges of maintaining its countercultural identity as it grows.
Topics discussed
Introduction of Ben Fritz and the documentary
Overview of 'You Can See Everything' and Elizabeth Holmes
A24's success and brand power with young audiences
How A24 made film cool again via social media
Show intro and sponsor read for Accenture
Sponsor read for Indeed Sponsored Jobs
The secret marketing strategy for the film's premiere
Box office performance and origin of the film
How Nathan Fielder and Lance Oppenheim got involved
A24's risk-taking culture and the Fielder/Holmes pairing
Sponsor read for Checkout.com
A24's founding and counterintuitive business strategy
A24's early films and the Moonlight Oscar moment
A24's hit rate and notable flops like 'Misty Green'
Brand equity, merch, and expansion into TV and fashion
Global expansion plans and the AI filmmaking controversy
A24 as a beacon for Hollywood's future and closing remarks
Outro and final sponsor read for Checkout.com
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