The Journal. The Journal.

Fashion Mogul Says Working Moms Need to Stop Apologizing

Sep 20, 2026 · 24m

Summary

In this live episode from New York City, host Jessica Mendoza interviews fashion mogul Emma Greer about her journey founding Skims and Good American. They discuss the importance of true business partnerships with celebrities, identifying market gaps, and the trade-offs required for success. Greer also shares candid insights on women’s money conversations, the reality of balancing high-stakes work with motherhood, and why she rejects the "manifestation" narrative in favor of hard work and honest storytelling.

Topics discussed

Introduction and show sponsors Sponsor segments: Intuit Credit Karma and Indeed Where the money in fashion is going Partnering with celebrities vs. endorsements Innovation over trends in product development The Offseason brand and underserved markets Sponsor segments: Verizon and Uber Eats Why women need to talk more about money Net worth, trade-offs, and the cost of success Balancing work, motherhood, and guilt Redefining success and accepting trade-offs Closing credits and final sponsor reads
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