How A24 Keeps Making Hit Films
Summary
Hosted by Ryan Knudsen and featuring Ben Fritz, this episode explores the unprecedented marketing strategy behind A24's documentary "You Can See Everything," which followed disgraced Theranos founder Elizabeth Holmes. The discussion details how A24 leveraged extreme secrecy and social media to create a massive cultural buzz, resulting in one of the highest-grossing non-music documentaries ever.
Topics discussed
Introduction to Ben Fritz and the documentary
Overview of 'You Can See Everything' and Elizabeth Holmes
A24's success and brand power with young audiences
How A24 made film cool again via social media
Show intro and sponsor reads
Sponsor segments: Accenture and Indeed
The secret marketing strategy behind the film's release
Box office performance and record-breaking potential
Origin story: How Holmes reached out to A24
Nathan Fielder's role and A24's risk-taking culture
Sponsor segment: Checkout.com
A24's founding and counterintuitive business strategy
Early films and the Moonlight Oscar moment
A24's hit rate and notable flops
Brand equity, merch, and expansion into TV and fashion
Global expansion and the AI filmmaking controversy
Conclusion: A24 as a beacon for the future of film
Sign-off and final sponsor segment
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