Entrepreneurialism and Music
Summary
Billboard #1 pianist Josh Wright discusses blending performance with entrepreneurship through his online courses, Pro Practice and VIP Masterclass. He shares how business influences shaped his accessible, honest brand and explains his strategy of "out-innovating" competitors by leveraging unique digital distribution. Wright emphasizes finding one's niche, serving a broad audience from beginners to pros, and the value of vulnerability in teaching.
Topics discussed
Introduction and Josh Wright's background
Josh's education and teaching philosophy
Building online courses and digital presence
Entrepreneurial influences and business books
Inspiration from other online educators
Personal branding and teaching style
Vulnerability and showing the learning process
Technical advice and continuous improvement
Strategy of out-innovating competitors
Conclusion and course promotion
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