Instagram Reach, YouTube AI & TikTok Creator Tips
Summary
This episode covers new social media updates, including YouTube's AI tool "Ask YouTube" expanding to Shorts and Instagram's Edits app adding clickable audio links. Tessa Lyons, Instagram's VP of Product, shares three tips for new creators, emphasizing camera comfort, using diverse formats, and engaging with communities. The TikTok team also highlights hidden metrics like retention and profile visits that indicate a loyal audience.
Topics discussed
Introduction and Instagram Reach Playbook announcement
Episode overview: Edits app and YouTube updates
Ask YouTube AI tool and strategy segment preview
Sponsor segment: Grow Therapy
Edits app update: Creating carousel posts
Edits app update: Interactive audio links
Edits app update: Popular topics feature
YouTube: Ask YouTube coming to Shorts
Discussion on AI tools for content creation
Tessa Lyons: Three tips for new Instagram creators
Host tip: Using a teleprompter for camera comfort
TikTok: Hidden metrics creators should track
Outro and final call to action
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