Instagram Ranking & Reach: Adam Mosseri's Creator Tips
Summary
Host Daniel Hill breaks down Instagram's ranking algorithm, emphasizing engagement rates and the importance of experimenting with content. The episode covers Q&A topics including the desktop Edits app beta, manual story subtitles, and the impact of blocking or archiving posts on reach. It also clarifies how the restrict feature works and whether dormant accounts can be revived. Finally, the show discusses Meta's new Muse hardware and its integration with Instagram features.
Topics discussed
Introduction and episode overview
Ranking proxies and the importance of engagement rates
Advice to experiment with content and use trial reels
Balancing post frequency with sustainability
Breakdown of reach metrics in post insights
Edits app desktop beta availability
Adding subtitles to Instagram Stories
Does Instagram boost specific genres like food or art?
Impact of blocking and deleting posts on reach
How the restrict feature handles comments
Reviving an inactive account for new content
Meta Muse hardware and Instagram integration
Closing remarks and sponsor outro
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