Instagram's Edits App for Desktop (Mac only), AI Effects Creator and Adam Mosseri on Not Paying Creators
Summary
Host Daniel Hill covers the launch of the Edits desktop app for Mac and Instagram's new AI-powered Effect Builder tool. The episode also features insights from Adam Mosseri's recent AMA, addressing topics such as the platform's strategy for supporting long-form "features," the criteria for permanent creator bonus programs, and how the algorithm balances follower reach with non-follower recommendations.
Topics discussed
Intro: Edits desktop, Effect Builder, and AMA preview
Edits desktop app launch: Mac-only availability
How to download the Edits desktop app
Effect Builder: AI-generated effects and credit issues
AMA: Prioritizing long-form vs. short-form content
AMA: Features posting process and snippets
AMA: Creator bonus programs and monetization criteria
AMA: Do trial reels show to the same audience?
AMA: Importance of follower count vs. recommendations
AMA: Can users see who visits their profile?
AMA: Syncing Edits projects between desktop and mobile
Outro and sponsor mention
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