Adam Mosseri on Instagram Algorithm, Reach & Features
Summary
Host Daniel Hill breaks down Instagram head Adam Mosseri’s recent AMA, clarifying that the algorithm is consumer-oriented and that editing captions or scheduling posts does not hurt reach. The episode addresses shadow ban concerns via account status, limits on logged-in accounts, and the new "series" feature for episodic content. Mosseri also dismisses the idea of a formal dating app, suggests reordering story highlights, and advises new tech graduates to leverage AI tools and experiment with different roles to stay adaptable in a changing industry.
Topics discussed
Introduction and episode overview
Sponsor: Whole Foods Market
Does scheduling posts affect reach?
How Instagram decides who sees your Reel first
Does editing captions hurt reach?
How to check if you are shadow banned
How many Instagram accounts can you have?
Hiding your active status on Instagram
Preview of upcoming segments
Sponsor: Grow Therapy
Update on Instagram Series feature
Will Instagram add a dating feature?
Reordering stories in highlights
Advice for early tech careers and AI
Closing remarks
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