Como’s Football Revolution: From Serie D to the Champions League (E429)
Summary
Ryan, Como FC’s Chief Business Officer, discusses transforming the club from a struggling entity into a high-performance brand by eliminating the word "impossible" and prioritizing authentic community engagement. He details strategic partnerships with Revolut and Uber, emphasizing integrated value over simple sponsorship, and highlights how manager Cesc Fàbregas instilled a culture of excellence. The episode explores leveraging data, embracing failure, and building a holistic business ecosystem around the football club.
Listen ad-free on Castria