The Herd with Colin Cowherd The Herd with Colin Cowherd

Joe and Jada - Rod Wave talks ‘Don’t Look Down’ dropping 8/28 + breaks down business moves & record-setting concerts

Aug 27, 2026 · 1h 2m

Summary

Fat Joe hosts Rod Wave on The Joe and Jada Show, discussing the rapper’s evolution from a street-focused artist to a savvy business mogul. They explore Rod’s strategy of diversifying into sports management, touring, and real estate to avoid industry exploitation. The conversation highlights the importance of understanding financial structures, networking, and learning from past mistakes to build sustainable wealth beyond music.

Topics discussed

Intro ads: Sprite, ChatGPT, Grainger, and Botox Fat Joe introduces Rod Wave and their connection Rod Wave's rise, mystique, and avoiding promo tours Business maturity, networking, and learning from mistakes Loyalty tests: Fat Joe's story of losing friends after success 1800 Tequila ad and the value of patience in creation The 'Influence, Money, Structure' business formula Applying the formula to film, tech, and touring Mainstay Films launch and Sprite Living Tracklist promo Ads: Sprite, Botox, LinkedIn, and Moore's business Rod Wave's mental shift and studying industry patterns Record label exploitation and the importance of education Taking ownership and inspiring the next generation Regional expansion strategies and hustle over talent Discipline, delusion, and touring challenges Ads: Sprite, Botox, LinkedIn, and Moore's business Street credibility, Apollo Theater, and fashion influences New album 'Don't Look Down' and Fat Joe's intro Rod Wave's SoFi Stadium record and fan loyalty Outro ads: Sprite, Rare Well Done, Sensodyne, Pennzoil
Listen ad-free on Castria