Is a ‘smoke-free generation’ actually possible?
Summary
Doctor Emett O’Brien discusses a proposed Irish motion to ban tobacco and vape sales to those born after 2009. He supports the policy, noting high public backing and the need to curb youth vaping, which acts as a gateway to smoking. The conversation addresses enforcement challenges, the risk of black markets, and the emergence of unregulated nicotine pouches.
Topics discussed
Intro: Motion to ban vapes and cigarettes to post-2009s
Public support for a tobacco-free future in Ireland
Vaping as a gateway to smoking for youth
Targeting big tobacco marketing and flavors
Precedents: New Zealand and Mauritius policies
Enforcement challenges and the 2004 smoking ban
The resurgence of smoking in pop culture
Historical data on age bans and smoking rates
Black market risks and enforcement funding needs
Regulatory gaps: Snus and nicotine pouches
Listener feedback and closing remarks
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