The Hard Shoulder The Hard Shoulder

Henry McKean reports: Are we spending less this Halloween?

Oct 30, 2026 · 7m

Summary

This episode explores the rising costs of Halloween treats due to inflation, global conflicts, and extreme weather, which have driven up prices for cocoa and sugar. Hosts discuss the shift from traditional "help the Halloween party" customs to modern expectations of excessive sweets, noting that households are now spending less and embracing thrifty, eco-friendly alternatives like sharing costumes. The conversation includes insights from a retail expert on the decline in chocolate sales and a supermarket owner who observes a consumer pivot toward more affordable jellies and chews.

Topics discussed

Sponsored segment: Air Traffic Control careers Listener comments on modern trick-or-treating habits Rising costs of Halloween sweets due to inflation Interview with Asheen Byrne on household spending trends Factors driving up sweet prices: wars and weather Statistical decline in Halloween spending and participation Nostalgia: Comparing past and present treat values Discussion on obesity and the cost of maintaining traditions Thrifty strategies: Reusing decorations and sharing sweets Social media trends and return to traditional games Shrinkflation in sweets and crisps Transition to in-store segment at Eurospar Shift in consumer preference from chocolate to jellies Stocking strategies and confidence in Halloween sales Impact of chocolate prices on purchasing decisions Commercialization of Halloween and final thoughts
Listen ad-free on Castria