The Hard Shoulder The Hard Shoulder

Campaign to scrap the EU-Israel trade agreement

Oct 15, 2026 · 7m

Summary

Dublin Labour MEP Aon O'Riordan discusses his new campaign urging the EU to scrap its trade agreement with Israel, citing breaches of human rights clauses. He details how advertising agencies refused to display his billboards due to political sensitivity, leading to a delayed launch. O'Riordan compares the situation to sanctions against Russia and apartheid-era South Africa, arguing that economic pressure is necessary to compel Israel to adhere to international law and end the conflict.

Topics discussed

Government of Ireland recruitment ad for construction workers Introduction of Aon O'Riordan's campaign to scrap EU-Israel trade deal Why advertising agencies declined to display the campaign billboards Discussion on campaign imagery and the legal basis for the trade agreement Comparison to South Africa sanctions and the economic impact of the trade deal Argument for economic consequences to compel Israel to adhere to law
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