Can I Save This Failing Park in 90 Days? | Ep 1008
Summary
Alex Hormozi helps Paul Fontanelli, the founder of Boulder Adventure Park, avoid bankruptcy by designing a high-impact summer camp giveaway campaign to generate immediate cash flow. The episode details the creation of a "buy four, get six" offer and a lead-generation strategy using a $5,000 prize to drive traffic. A follow-up segment reveals the campaign successfully generated 3,700 leads and a 325% increase in summer camp revenue, shifting the business's primary constraint from cash flow to sales capacity.
Topics discussed
Introduction: Business owner facing bankruptcy
Paul introduces Boulder Adventure Park and funding
Revenue streams and current profitability challenges
Analyzing inputs vs outputs and cash constraints
Defining the monthly break-even and debt service
Strategy: Leveraging summer camps for cash flow
Refining the summer camp offer and pricing
Optimizing the landing page for conversion
Traffic sources and ad creative strategy
Structuring the 'Buy 4 Get 6' offer variations
Designing the giveaway campaign and prizes
Executing the 7-day countdown and referral loop
Transitioning to evergreen offers and scaling
Scaling roadmap and the reality of entrepreneurship
90-day check-in: Results and lead volume issues
Expanding to birthday parties and hiring sales
Identifying the new constraint: Sales capacity
Conclusion: Solving cashflow through execution
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